This initiative was first published in January 2025. Project details and participation opportunities may evolve; contact the organisers through the form below for the current position.
Why this project matters
Bali's natural beauty and cultural heritage face growing pressure from unsustainable development. Northwest Bali remains one of the island's least overdeveloped regions. This initiative proposes a scalable regenerative-tourism model that protects culture and environment while strengthening local communities.
What is regenerative tourism?
Regenerative tourism goes beyond reducing harm: it aims to restore and enhance the environments, communities, and cultures affected by travel. It prioritises local empowerment, cultural preservation, ecosystem restoration, collaboration, and long-term resilience.
A sustainable future for Northwest Bali
Regenerative tourism
Prioritise ecological preservation, cultural respect, and community empowerment.
Replication across Indonesia
Create a framework that can protect the ecosystems and traditions of other developing destinations.
Global influence
Establish Northwest Bali as a practical example of responsible destination development.
Village and national park support
Focus on Pemuteran, Sumberkima, Pejarakan, Sumberklampok, West Bali National Park, and Menjangan Island.
Why Northwest Bali?
The region combines high biodiversity, cultural significance, strong village networks, and an established conservation community. Existing work includes Sumberkima Hill's community initiatives and Metamorfosa restoration projects, Plastic-Free Northwest Bali, Pemuteran's Biorock reef restoration, and the protection of West Bali National Park and Menjangan Island.
Building on those strengths can unite local efforts, scale their impact, and produce a model other regions can adapt.
Intended impact
- Better-paid work and sustainable local business opportunities.
- Respect for Balinese traditions and cultural heritage.
- Protection of marine life, landscapes, and other ecosystems.
- Education and support for community and government leaders.
- A measurable model that can be adapted in other destinations.
Who initiated the project
The initiative was created by Helen Attridge, founder of the Academy of Leadership Coaching & NLP; Rosa Bjork, a destination-development specialist and leader of Plastic-Free Northwest Bali; and Bernard Hudepohl, owner of Sumberkima Hill Retreat. Their shared aim is to bring conservation, community empowerment, leadership, and responsible investment into one practical programme.
Join the initiative
The project is seeking a dedicated conservation organisation or leader, aligned investors, delivery partners, and community members who can help turn the concept into long-term action.
- Establish dedicated leadership and project coordination.
- Meet local leaders and national stakeholders to align goals and build trust.
- Secure local, national, and international partnerships.
- Launch pilot regenerative-tourism programmes in key villages.
- Work with local authorities on sustainable infrastructure.
- Provide training and resources that empower local residents.
- Identify a values-aligned investor for a flagship regenerative resort.
- Monitor results and scale a model that can be replicated elsewhere.
Express your interest
If you may be able to lead, partner with, invest in, or otherwise support this project, use the organisers' project form.
Open the project form